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Written by Christian Neukirch
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Friday, 05 March 2010 |
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Beiersdorf records losses
One of Beiersdorf's production centres in Hamburg-Hausbruch (Photo: Wikimedia Commons)
One of Hamburg’s biggest companies announced on Thursday its annual results. The company, famous around the world for the Nivea brand, said that it net profits had dropped to 374 million Euros from 562 million Euros. Furthermore, the company revealed it had laid off 1,400 workers and is reducing part-time work at its production centres. The company aims to have a 5.5 per cent global market share in 2011; due to the global downturn, this goal cannot be reached in 2010, the Wall Street Journal reports.
Beiersdorf’s Nivea brand is famous across the globe, and in Hamburg, Berlin and even outside Germany there are so called “Nivea Houses” where professionals use only the Nivea products to get you back in shape. Hamburg’s house is found between Gänsemarkt and Jungfernstieg.
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